Googleperplexed

Google continue to be a source of frustration. Although my 360 degree feedback site gets plenty of attention - for some reason its position in the listings continues to drift. Not that there is any shortage of inbound links - thanks to PayPerPost who have been regularly publishing my press releases and posting about the site.

You might wonder who I should be worried - as I already have a number one or number two posion on google.co.uk - but my listing on google.com continues to be a source of frustration having been as high as eight and down as far as 23. An appearance on page one does make a real difference with my search traffic increasing by about 50% when I was on the first page of google.com.

Sometimes I wonder if the inbound links age - or if Google start to disregard them after a period of time. Because whereas a new installment of links seems to give a jump of two, three or even four places in the listings, after about a week things settle back to their previous position.

Oh well, I suppose if you are as powerful as Google you can make your own rules - which is what htey seem to do.