Friday, May 18, 2007

The search continues....

Next stage in the great Google experiment to see how blog entries affect the ranking of my 360 degree feedback site. Remember I am going to mention it in a post on here every day for the next three or four weeks to see how the ranking is affected.

At the time of writing google.com lists me at nbr 18 for "360 degree feedback" having gone up a notch from yesterday. The highest it has been is nbr 8 on google.com and it is consistently nbr 1 or nbr 2 on google.co.uk.

My hypothesis is that google are picking up on the RSS feed from Blogger and hence we are seeing a fairly immediate step up in the listings followed by a drift back down.

1 comment:

The Celtic Muse said...

Improving the ranking of your website is a very interesting problem. Apologies for a load of references here but I thought they might prove useful to someone else.

A lot of what is on the net is sort of obvious stuff regarding the country hosting your server, Google.com will favour US hosting, and whether your site is localised or not, again Google.com favours international sites.

For people reading these blogs and comments who may not be in the know, Google analytics provide information and help eg:

http://www.ga-experts.co.uk/blog/2006/10/updated-uk-international-search-engine.htm

Frustratingly you also get the adverse problem of the issue of UK sites ranking higher on google.com vs google.co.uk
http://www.webmasterworld.com/google/3069701.htm

and .com home pages disappearing from .co.uk
http://www.seomoz.org/blog/home-pages-disappearing-from-googles-uk-results

so whilst these seem not to be applicable to the problem cited in Richard’s blogs, what people will not want is to gain popularity on google.com only to find the ranking on google.co.uk falling away.

As regards links, one of the articles at http://www.subhub.com/articles/20061019

“Should You Buy Inbound Links to Your Site To Improve Its Search Engine Ranking?”

ties in with Richard’s idea of the waxing and waning of popularity, and although this article is about purchasing links, it provides advice that could be equally applicable to using natural links :

“Don’t buy too many links at the same time. Spread the purchase overtime so it looks like a natural process to the search engines. This may not matter, but better to be safe than sorry.

Run each link for at least three months. It can take this long to reap the benefits from the search engines”

And to prove we are not alone : http://googlified.com/2007google-vs-god/