Those of you who have been following the ongoing saga of the optimisation of my 360 degree feedback site - currently stuck at nbr 20 on google.com - may be interested to follow the results of my latest experiment. My observation was that a lot of the sponsored blog entries about the site seemed to have a short lived effect on my position in the listings.
My hypothesis is that when a blog entry is first posted it appears on the front page of the blog and is therefore easily spidered and indexed by google. However, at the end of every month the previous month's entries are archived and therefore become less accessible to the search engine spiders. The links therefore get lost from the index and my position suffers.
Now for the clever bit. Check out my homepage at richard.oppenheimer.org.uk and you will find that I have made a couple of static pages listing all the blog entries that refer to Appraisal360.co.uk. My hope is that google will soon spider these pages and be pointed to the relevant blog entries - which will then be indexed as linking back to my site. Hold your breath and watch this space.
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