Googleplexed

Chasing search engine rankings can be a frustrating business. Having achieved some decent rankings for my 360 degree feedback site I decided to cancel my Pay Per Click campaign which was running away with some serious cash.

But part of the campaign was content adverts where your advert appears on other people's sites - you've probably seen "Ads by Goooogle" on some sites. Problem: as soon as those ads disappear then a lot of your inbound links also disappear and your google ranking starts to nosedive.

And thus it was - so the content network ads have been restarted and hopefully in a little while things will recover.